The Challenge
AQ/AQ, a London-based fashion brand, wanted to create a unique digital shopping experience that matched their avant-garde brand identity. Traditional e-commerce templates couldn’t deliver the creative vision.
Our Solution
We built a headless commerce architecture with Magento 2 as the backend and a custom React frontend. This allowed complete creative freedom while maintaining robust commerce functionality, inventory management, and payment processing.
The Results
The brand got a storefront that matched its creative identity without giving up Magento’s commerce features, and the decoupled architecture let the marketing team update content without developer involvement.
Scope
Headless Magento + React
Platform
Headless Commerce
Services
Headless Architecture, React Frontend, API Integration
